IRVINE, CA, NOVEMBER 1, 2011BlueCava (, the leading provider of device identification technology that enables businesses to improve online advertising effectiveness and reduce fraud risk, today announced that it has named Reagan Sakai as the company’s Chief Financial Officer.

Reagan Sakai comes to BlueCava with a rare perspective gained from over 25 years of operating financial management and strategic planning for both privately-held and public companies within the high-tech sector. Most recently, Reagan Sakai served as CFO for Irvine, California-based Lantronix Corporation, a provider of remote device networking and data center management technologies. He raised more than $20 million in financing during his tenure as CFO at two privately-held companies, HyPerformix and VIEO. As CFO of Austin-based tech company Crossroads Systems, Reagan Sakai oversaw its highly-successful IPO in 1999.

“BlueCava has hit a very exciting stage and is well-positioned for increased financial success on a global scale,” said Reagan Sakai. “I am delighted to join the team to help solidify their footprint as an essential platform for online advertisers and any company combating online fraudulent activity.”

“Reagan Sakai has clearly distinguished himself as an impressive asset to any high-tech company poised for rapid growth,” said BlueCava CEO David Norris. “His unique background in managing high-growth environments while implementing financial discipline will prove instrumental as we continue to expand.”

Reagan Sakai received a Bachelor of Science and a Masters of Business Administration from the University of Colorado at Boulder.

About BlueCava

BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCava’s patented technology, companies can uniquely identify Internet connected devices including desktop computers, mobile phones, tablets, and set-top boxes, to better adapt and respond to customer needs. For more information, visit us online at or follow us on Twitter at


This last week was a great week of networking.  Met with two executive recruiters and re-engaged with a former CEO of mine who now runs a VC firm.  As it ends up, his VC group is funding a start-up here in Irvine, and I went through the interview process with the management team.  Fingers crossed as I felt I did pretty good in the interviews and I really liked the team and feel like I could contribute. 

You never know when your next networking outreach will result in a job opportunity.  My friend is from Austin and very rarely invests in companies outside of Texas.  I got lucky (if this goes through), but it does help to network even if you don’t think anything will come of it.

Staying engaged

So here’s my attempt at my first blog. In a way, it seems therapeutic to me in answering the question, “how do I stay engaged and sane during my search for my next CFO position?”

I’ve decided that it’s a combination of 4 things:  1) continue to do fun things with the family; 2) keeping my brain engaged with business activities; 3) networking; and 4) doing things that I enjoy. 

In the coming days/weeks, I hope to continue my “therapy” by writing my blogs capturing my progress against the goals.

Reagan Sakai CFO

Reagan Sakai from Honolulu, HI now calls Dove Canyon, CA home.

Over 20 years of increasingly responsible financial management leadership roles in private and public companies. Reagan Sakai has comprehensive experience in managing high-growth environments as well as turnaround situations, building and mentoring teams, leading cross-functional teams to achieve strategic goals, and implementing financial processes and controls. Reagan Sakai is an excellent communicator skilled at working with financial markets, Boards of Directors, and investors. Adept at raising capital via IPO, venture capital, and debt.